North South Physical Therapy
One place to heal and educate customers
North South Physical Therapy centre from Massachusetts feels like a home away from home. Their social media goal was to create a live educational centre for their clients - “We always struggled to become something bigger, to get beyond promotion. Here at North South we wanted to educate our followers - became an educational and inspirational place for our clients. So we went social!”
Just one month in, and they have 3X Facebook following and 2X post engagement with eye-catching educational content.
Post Engagement increase
(Likes & Comments)
Time spent on organizing
Their mission was to create an online community feel with their customers, much like they have in their physical centre. Setting up a Facebook Page was the first step where their fans could comment and share posts, see upcoming events and get involved in their care centre activities.
Once the Page was up, they relied on content, posting, and promotion: “Our customers come to us for help and guidance. We want to be able to share our knowledge with professional visuals and reliable benefits and tips”
“We posted every day to keep us in their minds when it came to their physical therapy” needs”
As it is a live educational centre, the posts were relevant to medicine and healing: tips, recommendations, professional pieces of advice, facts, etc.
Their goal was to promote the centre through educational posts, and they boosted 5 of their best medical posts ($20 each) a month to their followers and friends of the followers: “We are a local healing care, so it was easy for us to target our audience with location”.
When social media is not your primary goal, you can’t allow yourself to spend hours searching for ideas and creating visually stunning posts. “We always were short of time to create social from scratch.”
Relevance is key in every business. This tool became their first-choice because of the immense library filled with diversified medical and general posts which they could customize and schedule weeks ahead of time.
• Number of Posts: 20 a month
• Post Engagement Increase - 1,358 per post
• Followers Increase - approx 1000+
• Time Spent on Post Creation - 2-4 hours to gather, create and organize on PromoRepublic’s calendar.
“We always were short of time to create social from scratch. We like PromoRepublic for the educational medical posts. Our followers adore them, too”